With a supply chain in flux, those of you who think outside of the box and expand your horizons will come out of this period stronger than before. That calls for new specialties. In the same way that General Motors is manufacturing respirators and shoe companies such as New Balance are producing masks, there will be opportunities for you to move beyond your comfort zone in the immediate near future.
When one door closes, others could open. It means taking advantage of opportunities that have arisen such as shippers with high demand. It also means considering specific regional freight needs. Do you need to shift some of your resources to other parts of the country?
This kind of thinking is not only important for you in protecting your business and ensuring your success – to put it in PFA language – it is important for entire sectors and for the country in the coming weeks and months.